Share Sweet Sound


Sugr, founded in April 2014, is a tech startup  focusing on sound technology. From day one, Sugr is exploring how to innovate on human-machine interface for people to easily access and share music. Our mission is to share sweet sound. Sugr is a team of designers, hardware & software engineers and acoustic enthusiasms. Half of our team members were engineers from the hardware department of Microsoft where most of the Xbox accessories are built. For now we are located in Dallas (USA), Shenzhen (China) and Oslo (Norway).

Other than making stuff, we love music too, just like you. We all believe that music has magic powers. It makes you laugh and it makes you cry; it makes you dance and it makes you think. But the most important thing is that music makes this world beautiful. That’s why we want to share the power of music and create the best music experiences for you.


We hate streaming music interrupted by push messages and smartphone alerts.

We love minimalist aesthetic, natural materials and craftsmanship.

We believe music deserve its own device than smartphone for best performance.

At Sugr, we are committed to creating smart devices that work seamlessly for internet music. With Sugr devices everyone can easily access music from anywhere at any time. Enjoy the power of music.

Contact us

At Sugr, we aim to provide a high level of service to all of our customers and partners. Feel free to contact us.For high-resolution photos, please refer to this link: Sugr Press Kit.

General Contact

Want to know more about Sugr? Wish to cooperate with us? Want to share your thoughts?

Support Contact

Have questions about using Sugr Cube? Experts are standing by ready to help.

Sales Contact

Ready to make an order but still need to know more? Instant help available here.

German Distributer

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